1979: Changed from WWWF (World Wide Wrestling Federation) to WWF (World Wrestling Federation).
Shortly after, the WWF phased out their North American title and replaced it with the Intercontinental title.
1997: Vince McMahon screwed Bret Hart out of the WWF title one day before his contract expires, fearing Hart would show up on rival, WCW Nitro with the WWF Championship Belt.
1997-98: WWF changed from its usual family orientation to a more provacative product with adult language & content, headed by a beer-swilling, bird-flipping, s.o.b. named Stone Cold Steve Austin, who feuded with company CEO, and monster heel, Vince McMahon..
June 11, 1998: THQ, inc. signed a 10 year exclusive deal to produce WWF wrestling videogames..
2001: Vince McMahon literally eliminate the compitition, buying World Championship Wrestling (the "intellectual property") from Turner Broadcasting.. Then proceeded to completely fumble the most anticipated angle in the history of Wrestling with the WWF/WCW invasion angle..
2002: The return of the new World order (a WCW creation) to the Wrestling World, as well as Hulk Hogan, Kevin Nash & Scott Hall stepping into a WWF ring for the first time in years..
May 5, 2002: WWF officially changed it's name to World Wrestling Entertainment..
September 2002: The WWE got desperate and runs with "Gay & Lesbian" angles on both RAW & Smackdown to create controversy in the media, but ended up making the TNN network, Gay & Lesbian rights activists and WWE fans very angry..
September/October 2002: The WWE went to court for the Nicole Bass Sexual Harassment Suit..
February 2003: Kurt Schneider, whose background includes working at Fox Sports Net and Disney, was hired by WWE to be Executive Vice President of marketing..
February 25, 2003: World Wrestling Entertainment announced that it was closing down its Times Square restaurant The World and taking a $32.9 million loss on the facility..
May 1, 2003: The WWE has acknowledged cutting ten front office employees in recent days, which are only the first round of cuts, as the company's fiscal year ended on Wednesday..
June 17, 2003: The sale of the ECW assets to WWE, which has been in the works seemingly forever, was finalized with a court order..